Hourglass
Book a 30-minute call.
A tall hourglass of clear glass, pale ash and brass, standing on its own, drawn in survey contour lines. Sand falls through the neck and settles in one smooth cone below.

Private AI that knows your business.

Hourglass builds your company AI brain: one memory of everything the business knows, on your own servers, so the whole team can use AI well.

Book a 30-minute call.See the fees

For Australian companies of 10 to 100 people.

Today, what the business knows is spread across every system and every head.

Today, what the business knows is spread across every system and every head.

  • The inbox.
  • The CRM.
  • Xero.
  • The shared drive.
  • Slack.
  • Last year’s proposals.
  • What people know.

One memory. On your servers.

The company brain. Every system linked into one memory that people and agents both use.

Clients

We’re in the property sector. You know, we’re not software engineers. We’re not able to have our minds in this space 100%. So we decided that we needed to lean on a third party, a specialist in AI.

Brock Ellett, operations, Cadence Property Group.

Where it starts

Two in three people at work already use AI nobody approved.

67 in 100people at work in Australia and New Zealand have used AI tools their employer had not approved.1
81 in 100Australian business leaders whose teams use free AI tools say they use them for work involving confidential information.2

A seat on its own knows nothing about your business, and what one person works out stays with them.

What fixes it is one place to use AI that knows the business and keeps its data inside. That is the company brain.

  1. Snowflake and Omdia, 13 March 2026. 2,050 business and technology leaders in 10 countries. Source.
  2. HP and Microsoft, 16 September 2025. More than 500 decision-makers at Australian small and medium businesses. Source.

The plan

One memory for the whole company.

Private AI that knows your business.

Hourglass

Book a 30-minute call.

  1. The audit. We interview up to 10 of your people, 30 minutes each, and write down how the work actually gets done.
  2. The roadmap. A ranked list of what to build, with the return on each line.
  3. Skills. The way one person does a job well, written down so the whole team can use it.
  4. Agents. Each one has a job, a schedule and a person who answers for it.
  5. The brain. One memory of the business, on your own servers. Everything above reads from it.
The company brain, in section through a tower: each floor’s system is piped down one riser to the brain on level 2, inside your own servers.
What it connects
HubSpot, Gmail, Slack, Xero, Google Drive and Notion, or whatever you run instead. No migration and no new platform.
Where it runs
On your own servers and accounts, ring-fenced per person with the permissions you already have. Payroll stays with payroll.
What changes
Most clients find information 60 to 80% faster within 30 days. The brain answers instead of a person.
If the data is messy
Start anyway. The brain makes sense of spreadsheets, inboxes and old systems, and wrong facts surface fast once everything is connected.

What runs on it

The whole team builds on it.

Skills. Written once. Used by everyone. The team that owns a workflow usually builds the better skill, so we teach them how. The way one person gets good results becomes the way everyone does.
Agents. 5 to 15 hours of a working week, each. Each agent has a job, a schedule and a person who answers for it, and you can see what it did. Each one typically replaces 5 to 15 hours of repeatable work a week.

Record

What changed.

100%

of the team using AI every week.Main Sequence. $1bn+ deep-tech venture fund, Sydney.

75%

fewer admin hours.Voyagin Australia. Campervan rentals, Melbourne.

40%

lower admin costs, and 8 hours back every week.Integr8. Martial arts gyms, Melbourne.

7 weeks

to get the whole office using AI, up from 5 people.Cadence Property Group. Property developer with a $1bn pipeline, Melbourne.

5 to 10 hours

back every week.Story Recruitment. CFO recruiter, Sydney.

Our offices

Sydney and Melbourne.

(However we serve all of Australia.)

Sydney: office towers in the city centre, drawn in survey contour lines.
Sydney.
Melbourne: office towers in the city centre, drawn in survey contour lines.
Melbourne.

The people

The people who build it.

  • Portrait of Michael Batko

    Michael Batko

    Co-founder and CEO

    Led Startmate for 8 years: raised $50M and backed 230 startups now worth $3.5B.

  • Portrait of Finlay Ekins

    Finlay Ekins

    Co-founder and COO

    Engineered every foundation Hourglass ships: the brain architecture and the skills stack.

  • Portrait of Anna Sekulic

    Anna Sekulic

    AI specialist

    Runs the audits and team workshops.

  • Portrait of Jeremy Sharpe

    Jeremy Sharpe

    AI builder

    Builds the brains: company memory and agent infrastructure. Founded Speak Savvy.

  • Portrait of Jeff Deutsch

    Jeff Deutsch

    SEO and GEO lead

    Took Superpower from 3k to 202k organic visits a month in 12 months. 16 years in SEO.

Fees

What it costs.

  1. About 7 daysAudit$2,500Flat. We interview up to 10 of your people, 30 minutes each.
  2. Two days laterRoadmapIncludedA ranked list of what to build, with the return on each line.
  3. One to two weeks eachBuild$5,000 to $25,000Each. The company brain and your first agents, in the tools you already use.
  4. Every monthMaintenanceAbout $1,000A month per build. Fixes, model upgrades and accuracy checks.

The $2,500 comes off the build if you go ahead within 30 days.

Your AI usage stays on your own Claude or OpenAI account. Guarantee: your whole team getting value within 30 days, or we keep working free.

A call

Talk to us about your company brain.

One 30-minute call. If we are a fit, your audit can start the same week.

Write to hello@hourglassaudit.com and we will set a time for the call.